Brand story

How a Korean Chair Factory Decides What to Fix Next

How a Korean Chair Factory Decides What to Fix ...

A chair that has been sold a million and a half times has had its faults found by somebody else. That is worth something, and it is worth less than...

How a Korean Chair Factory Decides What to Fix ...

A chair that has been sold a million and a half times has had its faults found by somebody else. That is worth something, and it is worth less than...

Editorial flat-lay, ergonomic office chair seen from above, clean white desk, physiotherapy assessment clipboard and pen beside it, soft natural light, minimal Australian home office aesthetic

What Australian Physiotherapists Actually Look ...

Physiotherapists do not read chair spec sheets. They assess how your body is behaving in the chair. Understanding what they are actually looking for changes how you think about ergonomic...

What Australian Physiotherapists Actually Look ...

Physiotherapists do not read chair spec sheets. They assess how your body is behaving in the chair. Understanding what they are actually looking for changes how you think about ergonomic...

Premium chair for australians

The Premium Ergonomic Office Chair Built for Sm...

The ergonomic chair industry has a quiet sizing problem. Most premium chairs are designed for a body that is taller than most Australian women. This piece explains what that means...

The Premium Ergonomic Office Chair Built for Sm...

The ergonomic chair industry has a quiet sizing problem. Most premium chairs are designed for a body that is taller than most Australian women. This piece explains what that means...

Sidiz headquarters

30 Years of Building Premium Ergonomic Office C...

The premium ergonomic office chair market is full of brands claiming expertise. SIDIZ has a different kind of claim: 30 years of doing nothing else, inside a group that invented...

30 Years of Building Premium Ergonomic Office C...

The premium ergonomic office chair market is full of brands claiming expertise. SIDIZ has a different kind of claim: 30 years of doing nothing else, inside a group that invented...