The journey begins
The company is established with a focus on specialised seating.
About SIDIZ
History
From a dedicated chair research institute to seating used around the world, SIDIZ has kept one question at the centre: how can sitting move life forward?
This chronology follows the milestones presented by SIDIZ Korea. Award references describe their original market context and do not imply separate Australian certification.
Foundation
1994–2006
Building specialist knowledge in how chairs are designed, tested and made.
Chair research institute established
A dedicated research capability brings ergonomics, development and testing closer together.
Brand
2007–2013
Introducing SIDIZ and extending a design-led approach to more sitting experiences.
SIDIZ launches
The SIDIZ brand and T50 establish a clear ergonomic seating language.
Environmental performance recognised
Product and process development continues with greater attention to environmental impact.
Testing capability expands
SIDIZ introduces testing against BIFMA benchmarks in Korea and continues developing lower-emission products.
New categories and recognition
RINGO and T60 extend the range while receiving design recognition in their original markets.
Expansion
2014–2020
Broadening products, production and global availability.
T80 and RINGO advance the range
Performance work seating and growing chairs receive further Korean design recognition.
Everyday seating grows
FUNGUS, PILLO and BUTTON bring the design approach into more flexible settings.
Production reaches a new scale
Annual chair production reaches one million units.
US availability expands
SIDIZ begins selling through Amazon in the United States.
A renewed system
MOLTI launches and the brand identity evolves for the next phase.
Progress
2021–today
Creating new products and experiences around progressive sitting.
A sharper identity
A renewed identity and campaign articulate the idea of progressive sitting.
Experience and global reach expand
New flagship experiences open and SIDIZ America is established.
Performance moves forward
GC PRO and T90 extend SIDIZ engineering into demanding work and gaming settings.
New ways to sit
New T90, GX, TREVO, RINGO and T20 products join a wider Progressive Sitting store experience.
The system continues to grow
A renewed digital experience accompanies T60, EGA and The P Goods developments.
The journey continues
SIDIZ keeps studying how people sit and what each next moment needs.